автордың кітабынан сөз тіркестері  Digital Marketing and Social Media Management

Alexander Chichulin

Bidding and Budgeting: Set bids for your chosen keywords and establish a daily or monthly budget to control your advertising spend. Bid amounts, combined with ad relevance and quality, influence ad placement.

Cost per Acquisition (CPA): Calculate the average cost of acquir

Customer Lifetime Value (CLV): Measure the projected revenue generated by a customer over their entire relationship with your business

Return on Ad Spend (ROAS):

Batch Scheduling: To streamline the process, consider batching your content creation and scheduling. Dedicate specific blocks of time to create and schedule multiple posts at once. Th

Sprout Social: Sprout Social offers a robust suite of social media management tools, including scheduling, monitoring, analytics, and social listening features. It also provides customer relationship management (CRM) capabilities.

— Later: Later is primarily designed for Instagram management and offers features for scheduling and planning Instagram posts. It also provides visual planning tools and analytics specifically tailored for Instagram “Extremist organization banned in the Russian Federation”, .

— Socialbakers: Socialbakers is an all-in-one social media management platform that offers features for content publishing, social listening, analytics, and competitive benchmarking

There are numerous social media management tools available in the market. Here are some popular ones:

— Hootsuite: Hootsuite is a comprehensive social media management platform that offers features for scheduling, publishing, monitoring, and analytics across multiple social media platforms.

— Buffer: Buffer is a user-friendly tool that focuses on content scheduling and publishing. It allows you to plan and schedule posts for various social media platforms and provides basic analytics.

UTM Parameters: Implement UTM parameters in the URLs shared by influencers to track traffic and conversions accurately. This helps attribute specific actions to influencer-driven initiatives.

Remarketing and Retargeting:

Some popular social media management tools include Hootsuite, Sprout Social, Buffer, and SocialPilot.