In short, if you wish to use ESPs effectively to market your business, ask yourself these two questions:
— What niche are you in?
— What kind of words/stories/situations that people in your niche can identify with?
Once you have determined the answer to these two questions, you can try and brainstorm as many ESPs as possible that you can use in your sales copies or marketing content.
The Copywriter’s Handbook
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Nishant Baxi
