Polaroid (аlso snaps) — Polaroid photos is a special type of photos that are used in modeling business.
Polaroids are usually needed for agencies or scouts to see the natural look of the model. This is something every model needs in their portfolio if they intend to be serious in this business. Forma Models offers professional polaroids for new models who require them or for professionals who need up to date polaroids. Фото, показывающие, как модель выглядит в натуральной жизни, без макияжа, без фотошопа. Prints — Prints are printed negatives, the real photos. Распечатанные фото.
S
Sedcard — See Composite Card. Композитная карта, бизнес-карта модели.
Senior model — A senior model is a professional model in his 40s/50s/60s. As the average age is constantly raising, the advertisements go back more and more to older models to approach their target group. A senior models often has a good book as they can show a lot of experience or after easily being booked for ads they get publications from the beginning on. Возрастная модель в возрастной категории 40/50/60 лет.
Set — This is where the action of shoot takes place usually within a professional studio or within a location. It includes all the elements which make the shoot; for example the lighting, camera, art direction and art directed scenery. Место, где будет совершена съемка.
Shooting — Shooting in general means the implementation of photo or film shoots. Съемка Stock Photos — Stock photography is the supply of photographs licensed for specific uses. It is used to fulfill the needs of creative assignments instead of hiring a photographer. Today, stock images are usually presented in searchable online databases, where they are then purchased and delivered online. Often, they are produced in studios using a wide variety of models posing as professionals, stereotypes, expressing stereotypical emotions and gesticulations or involving pets. Старые фотосъемки.
Stylist — The stylist is in charge of the outfit of the model and discussing at length with the photographer or director, about theme of the shoot. Стилист по одежде.
T
Tearsheet — sometimes written «Tear sheet’ is a term used by Advertising agencies to denote a page cut or torn from a publication to prove to the client that the advertisement was published.
Media buying agencies are often required by clients to provide tear sheets along with a post analysis of any advertising campaign. Вырезанный лист из журнала с опубликованным фото.
Test Shooting/TFP — An agreement between the model and photographer to whereby they work for each other on a mutually beneficial basis. No fees other than sharing film-and-developing expenses are involved. They work together on a new idea or on their portfolios. The photographer provides a selection of prints from the shoot in recognition of the model’s time commitment. Бесплатная тестовая съемка.
U
Usage — Models get paid for each different medium in which their photograph is used. These different mediums, or usages, may include: consumer magazines, trade magazines, product packaging, print ads, bus ads, subway ads, billboards, magazine covers, direct mail, magazine editorials, posters, catalogues, brochures, point-of-purchase (point-of-sale or p-o-p), annual reports, book covers, kiosk, (those big portable billboards that are towed around behind trucks), newspapers, etc. The model receives an additional fee for each usage the client buys. Usages also vary according to time and region. The longer the ad runs and the more markets in which it appears, all drive up the model’s fee. The largest usage is the unlimited time usage, worldwide buyout. That means the client can plaster the photograph across every city in the world in every possible usage until the end
