Diving Into the Red Ocean: How to Break the Rules of Retail and Come Out on Top
The VkusVill grocery chain is one of the best-known and most popular stores in Russia. The company broke into the healthy food market and revolutionized Russian retail by fusing the best international practices. At its outset, VkusVill was inspired by retail chains such as Tesco, Mercadona, Walmart, Trader Joe’s, and Ali, and it formed its corporate culture by studying companies such as Zappos, Google, Airbnb, Netfl ix, Starbucks, IKEA, Toyota, and many others. This book by Evgeny Shchepin, one of VkusVill’s key employees, is a candid account of the company’s successes and failures, plans and expectations, and relationships with its employees and customers— the people who made VkusVill the success it is today.
Жас шектеулері: 16+
Түпнұсқа жарияланған күн: 2022
Басылым шыққан жыл: 2022
Баспа: Альпина Паблишер
Аудармашы: Andrew Freeburg
Қағаз беттер: 242
Пікірлер3
Дәйексөздер31
fell in love with creating text at a local teen newspaper, Avos-KA — which translates roughly as "Tote Bag."
I learned an important lesson from Izbyonka's identity crisis," says Andrey. "When you try to offer a brand-new product or service, it is important to try all kinds of different tactics and options. Your vision may very well differ from your customers' needs and desires. And never judge the success or failure of a project just on one attempt. Opening a business is a process of experimentation and adjustment to the situation. Often something that seemed to flop at the start ends up being the winning formula for your success."
