Contents

1. The Copywriter’s Handbook
2. Foreword
3. Introduction
4. Foreword
5. Introduction
   1. Synopsis
   2. Basics of Copywriting
   3. Synopsis
   4. Keep it casual
   5. Headline Essentials
   6. Synopsis
   7. USP vs. ESP
   8. Synopsis
   9. Call To Action
   10. Synopsis
   11. Handling Objections
   12. Synopsis
   13. 1) Testimonials
   14. 2) FAQS
   15. 3) Post scripts (P.S)
   16. Synopsis
   17. Mistake #2 Wrong text alignment
   18. Mistake #3 Sounding too formal
   19. Swipe Files
   20. Synopsis
   21. Wanna be a Millionaire?
   22. OR
   23. Congratulations!
6. Wrapping Up
   1. All the best!

Foreword

Chapter 1:

Introduction

Chapter 2:

Basics of copywriting

Chapter 7:

Copywriting Mistakes To Avoid

Foreword

Have you heard of