Bettman, & Tanya L. Chartrand (2009), “The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice,” Journal of Consumer Research, 35, (February), 729–41.
Про социальное влияние, средства массовой информации и сопротивление убеждению
1) Davis, Harry L. & Benny P. Rigaux (1974), “Perception of Marital Roles in Decision Processes,” Journal of Consumer Research, 1 (June), 51–62.
2) McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310–21.
3) Shrum, L. J., Robert S. Wyer, Jr., & Thomas C. O’Guinn (1998), “The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes,” Journal of Consumer Research, 24 (4), 447–58.
Маркетолог в Париже. Как влюбиться в науку и обрести голос через блог, чтобы открыть агентство в Париже
·
Наташа Панфилова
