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Про установки, поведение и модели убеждения
1) Ajzen, Icek & Martin Fishbein (1977), “Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research,” Psychological Bulletin, 84 (September), 888–918.
2) Chaiken, Shelly (1980), “Heuristic Versus Systematic Information Processing and the Use of Source Versus Message Cues in Persuasion,” Journal of Personality and Social Psychology, 39 (November), 752–66.
3) Petty, Richard E., John T. Cacioppo, & David Schumann (1983), “Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement,”
Маркетолог в Париже. Как влюбиться в науку и обрести голос через блог, чтобы открыть агентство в Париже
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Наташа Панфилова
