потребительском поведении
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2) Deighton, John, et al. (2010), “Broadening the Scope of Consumer Research,” Journal of Consumer Research, February.
3) MacInnis, Deborah J. & Valerie S. Folkes (2010), “The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies,” Journal of Consumer Research, 36 (April), 899–914.
4) Loewenstein, George (2001), “The Creative Destruction of Decision Research,” Journal of Consumer Research, 28 (December), 499–505.
5) Peracchio, Laura. A. & Jennifer E. Escalas (2008), “Tell Me a Story: Crafting and Publishing Research in Consumer Psychology,” Journal of Consumer Psychology, 18, 197–204.
6) Wyer, Robert S. & Sharon Shavitt
Маркетолог в Париже. Как влюбиться в науку и обрести голос через блог, чтобы открыть агентство в Париже
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Наташа Панфилова
