Resemblances: Studies in the internal structure of categories,” Cognitive Psychology, 7, 573–605.
3) Shiv, B., Z. Carmon, and D. Ariely (2005), “Placebo Effects of Marketing Actions: Consumers May Get What They Pay For,” Journal of Marketing Research, 42 (November), 383–393.
4) Anderson, John R. (1983), “A Spreading Activation Theory of Memory,” Journal of Verbal Learning and Verbal Behavior, 22, 261–295.
5) Lynch John G., Jr., and Thomas K. Srull (1982), “Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods,’ Journal of Consumer Research, 9 (June), 18–37.
6) Nedungadi, Prakesh. (1990), “Recall and Consideration Sets: Influencing Choice Without Altering Brand Evaluations,” Journal of Consumer Research, 17 (December), 263–276.
7) Collins, Allan M., & Loftus, Elizabeth F. (1975), “A Spreading Activation Theory of Semantic
Маркетолог в Париже. Как влюбиться в науку и обрести голос через блог, чтобы открыть агентство в Париже
·
Наташа Панфилова
