Technology of advertising video from concept to implementation
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Khairulla Saidullayev

Technology of advertising video from concept to implementation






Contents

About the author

Khairulla Saidullaev is a director, scriptwriter, founder and inspirer of Alladin Group Event & Production company. Was born on April 18, 1978 in a small green town in the Kentau mountains, in the south of Kazakhstan.

Childhood and love for art

It was childhood, when children attended numerous free clubs in their city, when there were no Internet and smartphones, and the endless congresses of the Communist Party were shown on TV all day long.


It was a different time, a different era, when people read, talked, went to visit each other, when they empathized, were sad and rejoiced for each other sincerely and without any other intent. It was a different world with its own advantages and disadvantages.


As a child, the author of this book at the age of 10 already composed fairy tales himself, wrote them on notebook squared sheets, sewed them, drew a cover, trying to create an impromptu book. Later, at family holidays in the circle of close relatives, he gathered his cousins and sisters and other invited children around him and read them his stories.


Khairulla often participated in amateur performances at school, went to a puppet theater club, a music school, and practiced dance. In the puppet theater classes, he often had to restore fairy-tale characters, and sometimes create them from scratch. The ability to write fairy tales came in handy in the theater. Therefore, in addition to the productions of famous writers, the theater staged fairy tales created by him.

KVN and own business

Creativity inextricably follows him. As a student, and for the next 10 years, Khairulla participated in KVN (Club of the Funny and Inventive), first as an actor, then many noticed that he was good at writing jokes, he became a scriptwriter, and later he was invited as a director for various projects.


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