Vasiliy Bushkov

Advertising design

10 illustrated lessons

Fonts by «ParaType»

Translator Matvey Bushkov

© Vasiliy Bushkov, 2018

© Matvey Bushkov, translation, 2018

Traveling to the world of visual advertizing. Joy of creation and practical experience. Your content consisting of photos, trademarks, text and creating various advertizing compositions. Having fun for 10 illustrative lessons. For true creators, designers, advertising specialists, teachers.

ISBN 978-5-4493-8907-7

Created with Ridero smart publishing system

Contents

1. Advertising design
2. Foreword
3. Unit 1. Sign
4. Trademark
5. Content for the lessons
6. Lesson 1. Types of signs
7. Lesson 2. Plasticity
8. Lesson 3. Trajectory
9. Lesson 4. Phrase
10. Lesson 5. Up to the work plane
11. Unit 2. Composition
12. Lesson 6. Trajectories
13. Lesson 7. Figurative signs
14. Lesson 8. Geometric signs
15. Lesson 9. Figurative and geometric signs
16. Lesson 10. Local geometric signs
17. Unit 3. Portfolio
18. Natalya Baiduzha
19. Evgeniya Markova
20. Ivan Alferov
21. Mariya Koftunova

Foreword

The “advertising design” course consists of 10 illustrated lessons and is meant to give you the specific visual language of an advertising message.

The course is based on the visual semantics — a sign and sign compositions. There’re figurative, geometric, font signs and trademarks (logos). We work with signs in different ways to create a good figurative advertising message, using such terms as plasticity, trajectory, phrase, etc. We realize that while creating a composition, the main goal is to find the way to promote goods, services and trademarks.

The course is interesting and entertaining, thanks to the set goal, using your own prepared stuff, such as photos, formal text, trademarks, and also, thanks to an opportunity to analyze similar works and rate students’ work examples.

We use CorelDRAW or Adobe Illustrator, also Photoshop if necessary.

Students’ advertising compositions are aimed at visual research and are abstractly characterized, the text contains zero information.

Unit 1. Sign

A figurative sign is used as the advertised object, a trademark is used to represent the advertiser (brand).

We carefully study the way figurative signs and trademarks are formed, we learn to create quite a simple visual text. The dominant in the advertising message is a figurative sign.

In this unit we learn to work with similar works, create sign combinations correlated in plasticity, create trajectories and phrases, use vari