автордың кітабынан сөз тіркестері Маркетолог в Париже. Как влюбиться в науку и обрести голос через блог, чтобы открыть агентство в Париже
2008), “The Comparative Mind-Set: From Animal Comparisons to Increased Purchase Intentions,” Psychological Science, 19, 859–864.
6) Higgins, E. Tory, & Eitam, Baruch (2014), “Priming…Shmiming: It’s About Knowing When and Why Stimulated Memory Representations Become Active,” Social Cognition, 32, 225–242.
Про эволюцию, сигнализацию и материализм
1) Sundie, J. M., Kenrick, D. T., Griskevicius, V., Tybur, J. M., Vohs, K. D., & Beal, D. J. (2011), “Peacocks, Porsches, and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System,” Journal of Personality and Social Psychology, 100 (4), 664–680.
2) Mittal, Chiraag, & Griskevicius, Vladas (2017), “Silver Spoons and Platinum Plans: How Childhood Environment Affects Adult Healthcare Decisions,’ Journal of Consumer Research (forthcoming).
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Про понимание, доступность и прайминг
1) Gilbert, Daniel T., Tafarodi, Romin W., & Malone, Patrick S. (1993), “You Can’t Not Believe Everything You Read,” Journal of Personality and Social Psychology, 65 (2), 221–233.
2) Higgins, E. Tory, Rholes, William S., & Jones, Carl R. (1977), “Category Accessibility and Impression Formation,” Journal of Experimental Social Psychology, 13, 141–154.
3) Martin, L. L., Seta, J. J., & Crelia, R. A. (1990), “Assimilation and Contrast as a Function Of People’s Willingness and Ability to Expend Effort in Forming an Impression,” Journal of Personality and Social Psychology, 59, 27–37.
4) Wyer, Robert S. Jr. (2011), “Procedural Influences on Judgments and Behavioral Decisions,” Journal of Consumer Psychology, 21, 424–438.
5) Xu, Alison Jing, & Wyer, Robert S
Resemblances: Studies in the internal structure of categories,” Cognitive Psychology, 7, 573–605.
3) Shiv, B., Z. Carmon, and D. Ariely (2005), “Placebo Effects of Marketing Actions: Consumers May Get What They Pay For,” Journal of Marketing Research, 42 (November), 383–393.
4) Anderson, John R. (1983), “A Spreading Activation Theory of Memory,” Journal of Verbal Learning and Verbal Behavior, 22, 261–295.
5) Lynch John G., Jr., and Thomas K. Srull (1982), “Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods,’ Journal of Consumer Research, 9 (June), 18–37.
6) Nedungadi, Prakesh. (1990), “Recall and Consideration Sets: Influencing Choice Without Altering Brand Evaluations,” Journal of Consumer Research, 17 (December), 263–276.
7) Collins, Allan M., & Loftus, Elizabeth F. (1975), “A Spreading Activation Theory of Semantic
4) Hennig-Thurau, Thorsten, Markus Groth, Michael Paul, & Dwayne D. Gremler (2006), “Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships,” Journal of Marketing, 70 (July), 58–73.
5) Freistad, Marian & Peter Wright (1994), “The Persuasion Knowledge Model: How People Cope with Persuasion Attempts,” Journal of Consumer Research, 21 (June), 1–31.
6) Ahluwalia, Rohini (2000), “Examination of Psychological Processes Underlying Resistance to Persuasion,” Journal of Consumer Research, 27 (2), 217–32.
Про восприятие, категоризацию, ожидание и память
1) Shrum, L. J. (2006), “Perception,” in Psychology of Entertainment, eds. Jennings Bryant and Peter Vorderer, Mahwah, NJ: Lawrence Erlbaum, 55–70.
2) Rosch, Eleanor, & Mervis, Carolyn B. (1975), “Family
Bettman, & Tanya L. Chartrand (2009), “The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice,” Journal of Consumer Research, 35, (February), 729–41.
Про социальное влияние, средства массовой информации и сопротивление убеждению
1) Davis, Harry L. & Benny P. Rigaux (1974), “Perception of Marital Roles in Decision Processes,” Journal of Consumer Research, 1 (June), 51–62.
2) McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310–21.
3) Shrum, L. J., Robert S. Wyer, Jr., & Thomas C. O’Guinn (1998), “The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes,” Journal of Consumer Research, 24 (4), 447–58.
) Bargh, John A. & Tanya L. Chartrand (1999), “The Unbearable Automaticity of Being,” American Psychologist, 54 (7), 462–79.
3) Dahl, Darren W., Rajesh V. Manchanda, & Jennifer J. Argo (2001), “Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity,” Journal of Consumer Research, 28 (December), 473–81.
4) Gráinne M. Fitzsimons, Tanya L. Chartrand, & Gavan J. Fitzsimons (2008), “Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You ‘Think Different’,” Journal of Consumer Research, 35 (June), 21–35.
5) Tanner, Robin J., Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman, & Rick Van Baaren (2008), “Of Chameleons and Consumption: The Impact of Mimicry on Choices and Preferences,” Journal of Consumer Research, 34 (April), 754–66.
6) Ferraro, Rosellina, James R.
Journal of Consumer Research, 10 (September), 135–46.
4) Fazio, Russell H., Martha C. Powell, & Carol J. Williams (1989), “The Role of Attitude Accessibility in the Attitude-to-Behavior Process,” Journal of Consumer Research, 16 (December), 280–88.
5) Otnes, Cele, Tina M. Lowrey, & L. J. Shrum (1997), “Toward an Understanding of Consumer Ambivalence,” Journal of Consumer Research, 24 (1), 80–93.
6) Nairn, Agnes & Cordelia Fine (2008), “Who’s Messing With my Mind? The Implications of Dual-Process Models for the Ethics of Advertising to Children,” International Journal of Advertising, 27 (3), 447–70.
Про неосознанные процессы
1) Miniard, Paul W., Deepak Sirdeshmukh, & Daniel E. Innis (1992), “Peripheral Persuasion and Brand Choice,” Journal of Consumer Research, 19 (September), 226–39.
Shavitt (2005), “Editorial,” Journal of Consumer Psychology, 15, 271–274.
7) Inman, J. Jeffrey, Margaret C. Campbell, Amna Kirmani, & Linda L. Price (2018), “Our Vision for the Journal of Consumer Research: It’s All about the Consumer,” 44 (5), 955–9.
Про установки, поведение и модели убеждения
1) Ajzen, Icek & Martin Fishbein (1977), “Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research,” Psychological Bulletin, 84 (September), 888–918.
2) Chaiken, Shelly (1980), “Heuristic Versus Systematic Information Processing and the Use of Source Versus Message Cues in Persuasion,” Journal of Personality and Social Psychology, 39 (November), 752–66.
3) Petty, Richard E., John T. Cacioppo, & David Schumann (1983), “Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement,”
потребительском поведении
1) Simonson, Itamar, Ziv Carmon, Ravi Dhar, Aimee Drolet, & Stephen M. Nowlis (2001), “Consumer Research: In Search of Identity,” Annual Review of Psychology, 52, 249–275.
2) Deighton, John, et al. (2010), “Broadening the Scope of Consumer Research,” Journal of Consumer Research, February.
3) MacInnis, Deborah J. & Valerie S. Folkes (2010), “The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies,” Journal of Consumer Research, 36 (April), 899–914.
4) Loewenstein, George (2001), “The Creative Destruction of Decision Research,” Journal of Consumer Research, 28 (December), 499–505.
5) Peracchio, Laura. A. & Jennifer E. Escalas (2008), “Tell Me a Story: Crafting and Publishing Research in Consumer Psychology,” Journal of Consumer Psychology, 18, 197–204.
6) Wyer, Robert S. & Sharon Shavitt
Полин Браун
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«ВкусВилл: как совершить революцию в ритейле, делая всё не так» Евгений Щепин
«Важные годы» Мэг Джей
«Метод StoryBrand» Дональд Миллер
«На крючке» Нир Эяль и Райан Хувер
«Продавец обуви» Фил Найт
«Кто бы мог подумать!» Ася Казанцева
«Атомные привычки» Джеймс Клир
